Tractivation Agency
Marketing agency expertise without the agency cost
Get go-to-market advice and your HubSpot sales and marketing systems set up so you can grow your startup. Get a no-risk intro call to see if a we're good fit.
What to expect
What do you get when you work with Tractivation? You'll get customized marketing expertise so you can prepare to scale, along with an actionable plan to setup your HubSpot instance.
No-Risk Introduction Call
Request a free, 30-minute non-commitment intro call. On that call, I'll give you some actionable marketing steps that you can decide to take on your own - or trust Tractivation to handle.
Discovery & Strategy
- Discovery process to understand your business and needs
- Initial marketing gap analysis with actionable recommendations
- HubSpot setup strategy with plan to configure Sales Hub and Marketing Hub
HubSpot Sales Hub Setup
- Keep all your prospect info in one place
- Track your sales pipeline
- Scale your outreach with email templates and sequences
- Ongoing support and optimizations
HubSpot Marketing Hub Setup
- Build forms and landing pages to easily capture demand
- Automate marketing emails and nurture your prospects
- Analyze your website traffic and target specific visitors
- Ongoing support and optimizations
⭐️⭐️⭐️⭐️⭐️
"Heather is an ideal thought partner for teams that start with founder-led sales and marketing.I worked with her in two separate instances; once as a founder and once as the first sales hire at a startup. For the company I co-founded, her consultative approach helped us streamline our narrative and product offerings to our ICP. As a first sales hire, at a startup, she set up our CRM (HubSpot) and helped establish our operational rigor.I continue to recommend Heather to my peers and hope to have an opportunity to partner with her in the future."
- Julian Lewis, Senior Partner Director
Why do I need HubSpot?
Serious about growth? You need to think about marketing now.
You might think, "Why should I spend time and resources on marketing when I can just build a great product?"Here’s why early-stage startups should care about marketing, even when resources are tight:
If you think marketing is "something we’ll do later," you might be setting yourself up for a much harder climb when you realize you’re building a great product in obscurity.If No One Knows About It, No One Will Use It
A great product won’t sell itself. Early marketing helps you build awareness, validate product-market fit, and stand out against competitors who are already promoting their offerings.Marketing Accelerates Growth and Builds Momentum
From generating buzz to building a strong brand, early-stage marketing creates traction and trust. It also positions you to show traction to investors when the time comes. Waiting too long makes scaling harder later.Leverage Tools to Scale Without Big Budgets
Marketing platforms like HubSpot can automate tasks, track leads, and help you engage users efficiently. They enable you to build systems for growth even with limited resources, so you’re not wasting time reinventing the wheel.
About
Heather Quitos brings nearly 20 years of B2B marketing expertise, helping startups at critical growth stages—seed, Series A, and Series B—achieve success, including guiding one to acquisition. With additional experience as a senior consultant at a top-tier HubSpot partner agency, she has mastered strategies to help startups thrive.She is experienced in creating the nuts and bolts of your sales and marketing tech strategy, builds out your HubSpot instance, and is on hand for any training you may need.
Pricing
Starts at $2,500
Startups are often bootstrapped at the beginning. I offer agency-level service (often costing thousands of dollars a month) for up to half of the price.Contact me to get a better idea of pricing for you.
Pricing is dependent on your startup's needs:
General needs (ongoing or one-time project)
Any additional sales and marketing strategy work need (example: copy for sales templates, persona work, pitch deck review)
Level of customization of HubSpot setup (if desired)
Let's chat
You'll get a free, non-commitment consultation call with actionable steps (for you to take forward or trust us to handle).
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Thank you!
Look out for an email soon to set up your free introductory call.